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Lien-Ti Bei;Yung-Cheng Shen, 2007, 'Effects of Brand-to-brand Similarity and Brand-to-attribute Similarity on Brand Extension Evaluation, ' 管理學報,., vol. 204142, 2007 |
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Sheng-Syan Chen;Lan-Chih Ho;Yi-Cheng Shih, 2007, 'Intra-Industry Effects of Corporate Capital Investment Announcements, ' Financial Management, Vol.36, No.2, pp.125-145.(SSCI), vol. 416485, 2007 |