Bei Lien ti Chi Hsien Chu Yung Cheng Shen 2011 Positioning Brand Extensions in Comparative Advertising An Assessment of the Roles of Comparative Brand Similarity Comparative Claims and Consumer Product Knowledge Journal of Marketing Communications Vol 17 No 4 pp 229 244 為通訊作者

Year	2011
Authors	LIEN-TI BEI
Paper Title	Bei, Lien-ti;Chi-Hsien Chu;Yung-Cheng Shen, 2011, 'Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge, ' Journal of Marketing Communications, Vol.17, No.4, pp.229-244.(為通訊作者)
Vol.No	310055
Reference URL	http://nccur.lib.nccu.edu.tw/handle/140.119/64232