Year 2015
Authors LIEN-TI BEI
Paper Title Bei, Lien-ti*;Ming-Yi Chen, 2015.09, 'The Effects of Hedonic and Utilitarian Bidding Values on E-Auction Behavior, ' Electronic Commerce Research, Vol.15, No.4, pp.483-507.(SSCI)(*為通訊作者)
Vol.No 408267
Date of Publication 2015-09-01