Year 2019
Authors LIEN-TI BEI
Paper Title Chen, Yu-Shan Athena*;Lien-Ti Bei, 2019, 'The Effects of Logo Frame Design on Brand Extensions, ' Journal of Product & Brand Management, Vol.29, No.1, pp.97-113.(SSCI)(*為通訊作者)(本論著未刊登但已被接受)
Vol.No 423687