Year	2014
Authors	CHIA-LIN LEE
Paper Title	Chia-Lin Lee*, 2014.12, 'Is Co-branding A Double-edged Sword for Brand Partners?, ' European Research Studies, Vol.17, No.4, pp.19-34.(Econlit)(*為通訊作者)
Vol.No	406171
Date of Publication	2014-12-01