Year | 2009 |
---|---|
Authors | CHIA-LIN LEE |
Paper Title | Chia-Lin Lee*;Reinhold Decker, 2009.07, 'Modeling the Effect of Belief Revisions on the Success of Co-branding, ' Journal of Applied Economic Sciences, Vol.4, No.2, pp.222-235.(SCOPUS)(*為通訊作者) |
Vol.No | 302681 |
Date of Publication | 2009-07-01 |
Reference URL | http://nccur.lib.nccu.edu.tw/handle/140.119/71103 |