Year 2009
Authors CHIA-LIN LEE
Paper Title Chia-Lin Lee*;Reinhold Decker, 2009.07, 'Modeling the Effect of Belief Revisions on the Success of Co-branding, ' Journal of Applied Economic Sciences, Vol.4, No.2, pp.222-235.(SCOPUS)(*為通訊作者)
Vol.No 302681
Date of Publication 2009-07-01
Reference URL http://nccur.lib.nccu.edu.tw/handle/140.119/71103