Year | 2016 |
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Authors | CHIA-LIN LEE |
Paper Title | Chia-Lin Lee*;Reinhold Decker, 2016.07, 'Co-branding partner selection: The importance of belief revision, ' Journal of Business Economics and Management, Vol.17, No.4, pp.546-563.(SSCI)(*為通訊作者) |
Vol.No | 410882 |
Date of Publication | 2016-07-01 |