Year 2016
Authors CHIA-LIN LEE
Paper Title Chia-Lin Lee*;Reinhold Decker, 2016.07, 'Co-branding partner selection: The importance of belief revision, ' Journal of Business Economics and Management, Vol.17, No.4, pp.546-563.(SSCI)(*為通訊作者)
Vol.No 410882
Date of Publication 2016-07-01