Year 2012
Authors JYH-FU JENG
Paper Title D.J.-F. Jeng*;T. Bailey, 2012.09, 'Assessing Customer Retention Strategies in Mobile Telecommunications: A Hybrid MCDM Approach, ' Management Decision, Vol.50, No.9, pp.1570-1595.(SSCI)(*為通訊作者)
Vol.No 405050
Date of Publication 2012-09-01
Reference URL http://nccur.lib.nccu.edu.tw/handle/140.119/70651