Year 2018
Authors KWEI TANG
Paper Title Fang, Y.H*;K. Tang;Chia-Ying Li;Chia-Chi Wu, 2018.10, 'On Electronic Word-of-Mouth Diffusion in Social Networks: Curiosity and Influence, ' International Journal of Advertising, Vol.37, No.2, pp.360-384.(*為通訊作者)
Vol.No 420878
Date of Publication 2018-10-01