Year | 2018 |
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Authors | KWEI TANG |
Paper Title | Fang, Y.H*;K. Tang;Chia-Ying Li;Chia-Chi Wu, 2018.10, 'On Electronic Word-of-Mouth Diffusion in Social Networks: Curiosity and Influence, ' International Journal of Advertising, Vol.37, No.2, pp.360-384.(*為通訊作者) |
Vol.No | 420878 |
Date of Publication | 2018-10-01 |