Year	2018
Authors	HSIN-LU CHANG
Paper Title	Hsin-Lu Chang;Yen-Chun Chou*;Dai-Yu Wu;Sou-Chein Wu, 2018.01, 'Will Firm’s Marketing Efforts on Owned Social Media Payoff? A Quasi-experimental Analysis of Tourism Products, ' Decision Support Systems, Vol.107, pp.13-25.(SSCI, SCI)(*為通訊作者)
Vol.No	418144
Date of Publication	2018-01-01