Year | 2013 |
---|---|
Authors | AI-HWA CHANG |
Paper Title | Hsu-Hsin Chiang*;張愛華;韓志翔;David McConville, 2013.11, 'Corporate branding, brand psychological ownership and brand citizenship behaviour:, ' journal of General Mangement, Vol.39, No.1, pp.55-80.(*為通訊作者) |
Vol.No | 403368 |
Date of Publication | 2013-11-01 |
Reference URL | http://nccur.lib.nccu.edu.tw/handle/140.119/65944 |