Year 2013
Authors AI-HWA CHANG
Paper Title Hsu-Hsin Chiang*;張愛華;韓志翔;David McConville, 2013.11, 'Corporate branding, brand psychological ownership and brand citizenship behaviour:, ' journal of General Mangement, Vol.39, No.1, pp.55-80.(*為通訊作者)
Vol.No 403368
Date of Publication 2013-11-01
Reference URL http://nccur.lib.nccu.edu.tw/handle/140.119/65944