Year 2018
Authors AI-HWA CHANG
Paper Title Jin Su*;張愛華, 2018.01, 'Factors affecting college students’ brand loyalty toward fast fashion: A consumer-based brand equity approach, ' International Journal of Retail & Distribution Management, Vol.46, No.1, pp.90-107.(SCOPUS)(*為通訊作者)
Vol.No 418810
Date of Publication 2018-01-01