Year | 2019 |
---|---|
Authors | 陳冠儒 |
Paper Title | Kuan-Ju Chen*;Chia-Tung Chao, 2019.06, 'Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value, ' Marketing Review, Vol.16, No.1, pp.53-80.(EBSCO)(*為通訊作者) |
Vol.No | 422992 |
Date of Publication | 2019-06-01 |