Year 2019
Authors 陳冠儒
Paper Title Kuan-Ju Chen*;Chia-Tung Chao, 2019.06, 'Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value, ' Marketing Review, Vol.16, No.1, pp.53-80.(EBSCO)(*為通訊作者)
Vol.No 422992
Date of Publication 2019-06-01