| Year | 2021 |
|---|---|
| Authors | 陳冠儒 |
| Paper Title | Kuan-Ju Chen*;Jhih-Syuan Lin;Yan Shan, 2021.12, 'Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent, ' Journal of Consumer Behaviour, Vol.20, No.6, pp.1436-1448.(SSCI)(*為通訊作者) |
| Vol.No | 430610 |
| Date of Publication | 2021-12-01 |
Login NCCU College of Commerce
