| Year | 2007 |
|---|---|
| Authors | LIEN-TI BEI |
| Paper Title | Lien-Ti Bei;Yung-Cheng Shen, 2007, 'Effects of Brand-to-brand Similarity and Brand-to-attribute Similarity on Brand Extension Evaluation, ' 管理學報,. |
| Vol.No | 204142 |
| Reference URL | http://nccur.lib.nccu.edu.tw/handle/140.119/10218 |
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