Year 2023
Authors 洪為璽
Paper Title Lin, C.P.;Chang, F.K.;Hung, W.H.*;Tien, Y.J.;Tseng, Y.J., 2023.11, 'The Effect of Product Knowledge of Point Co-branded Cards on Brand Perception Benefits and Customer Satisfaction, ' Sun Yat-Sen Management Review,.(TSSCI)(*為通訊作者)(本論著未刊登但已被接受)
Vol.No 101136
Date of Publication 2023-11-01