Year | 1996 |
---|---|
Authors | YUNG-CHIEN LOU |
Paper Title | Moonkyu Lee;樓永堅, 1996, 'Consumer Reliance on Intrinsic and Extrinsic Cues in Product Evaluations, ' Journal of Applied Business Research, Vol.12, No.1, pp.21-29. |
Vol.No | 119269 |
Reference URL | http://nccur.lib.nccu.edu.tw/handle/140.119/10261 |