Year 1996
Authors YUNG-CHIEN LOU
Paper Title Moonkyu Lee;樓永堅, 1996, 'Consumer Reliance on Intrinsic and Extrinsic Cues in Product Evaluations, ' Journal of Applied Business Research, Vol.12, No.1, pp.21-29.
Vol.No 119269
Reference URL http://nccur.lib.nccu.edu.tw/handle/140.119/10261