Year	2014
Authors	AI-HWA CHANG
Paper Title	張愛華;江旭新*;韓志翔, 2014.10, 'Investigating the dual-route effects of corporate branding on brand equity, ' Asian Pacific Management Review,.(TSSCI)(*為通訊作者)(本論著未刊登但已被接受)
Vol.No	407273
Date of Publication	2014-10-01