Year	2016
Authors	AI-HWA CHANG
Paper Title	Sara H. Hsieh*;Aihwa Chang, 2016.04, 'The Psychological Mechanism of Brand Co-creation Engagement, ' Journal of interactive marketing, Vol.33, pp.13-26.(SSCI)(*為通訊作者)
Vol.No	414355
Date of Publication	2016-04-01