Year 2003
Authors 陳聖賢
Paper Title Sheng-Syan Chen;Kim Wai Ho;Kueh Hwa Ik;Cheng-few Lee, 2003, 'The Valuation of New Product Introductions under Uncertain Competition: A Real Option Approach, ' Advances in Financial Planning and Forecasting, Vol.11, pp.23-43.
Vol.No 416497