Year 2024
Authors 朴星俊
Paper Title Sungjun (Steven) Park;Xiao Wei;Heejung Lee*, 2024.07, 'Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products, ' Journal of Consumer Behaviour, Vol.23, No.4, pp.1638-1652.(SSCI)(*為通訊作者)
Vol.No 114711
Date of Publication 2024-07-01