Journal Paper
Year Paper Title
2011 Shen, Yung-Cheng*;Lien-ti Bei*;Chi-Hsien Chu, 2011, 'Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity., ' Psychology and Marketing, Vol.28, No.1, pp.91-113.(SSCI)(*為通訊作者), vol. 310811, 2011
2011 Bei, Lien-ti*;Chi-Hsien Chu;Yung-Cheng Shen, 2011, 'Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge, ' Journal of Marketing Communications, Vol.17, No.4, pp.229-244.(*為通訊作者), vol. 310055, 2011
2011 Yu, T-Y*;Tsai, C;Huang, J-C;Chen, C-L, 2011, 'Applying Simulation Optimization to Dynamic Financial Analysis for the Asset-Liability Management of a Property-Casualty Insurer, ' Applied Financial Economics, Vol. 21 (7), pp. 505-518, Vol.21, No.7, pp.505-518.(國科會財務領域B＋級期刊)(*為通訊作者), vol. 349170, 2011
2011 楊曉文*, 2011, 'Securitization and Tranching Longevity and House Price Risk for Reverse Mortgage Products, ' The Geneva Papers on Risk and Insurance - Issues and Practice, pp.648-674.(SSCI)(*為通訊作者), vol. 425144, 2011
2011 Tung, M-H;Fei, C-Y;江振東;Tung, K-C*, 2011, 'A study on the Association between Number of Impounded Days and Adoption Rate of Stray Dogs at Public Animal Shelters in Changhua County, Taiwan, ' The Thai Journal of Veterinary Medicine,.(SCI)(*為通訊作者), vol. 364339, 2011
2011 王儷玲, 2011, 'Corporate Governance and Efficiency: Evidence from U.S. Property-Liability Insurance Industry, ' Journal of Risk and Insurance, Vol.78, No.3, pp.519-550.(SSCI), vol. 331643, 2011
2011 黃國峯*;于卓民, 2011, 'The Effect of Competitive and Non-Competitive R&D Collaboration on Firm Innovation, ' Journal of Technology Transfer,.(SSCI)(*為通訊作者), vol. 305093, 2011
2011 蘇瓜藤*;王全三, 2011, '企業評價於私募增資中的運用與展望, ' 會計研究月刊, No.312, pp.80-88.(*為通訊作者), vol. 403053, 2011
2011 Yanzhi Wang;Sheng-Syan Chen;Yen-Ting Cheng, 2011, 'Revisiting Corporate Dividends and Seasoned Equity Issues, ' Review of Quantitative Finance and Accounting, Vol.36, No.1, pp.133-151., vol. 416374, 2011
2011 Wen-Yi Lin;Po-Jung Chen;Sheng-Syan Chen, 2011, 'Stock characteristics and herding in financial analyst recommendations, ' Applied Financial Economics, Vol.21, No.5, pp.317-331., vol. 416373, 2011