Journal Paper
Year Paper Title
2011 Tsai, Meng-Chun*;Yung-Chien Lou;Lien-Ti Bei;Kent B. Monroe, 2011, 'Is the New Product Yours or Mine? A linguistic Perspective on Composite Brand Extensions., ' MSI reports, Working Paper Series, Vol.11, No.108, pp.NA.(*為通訊作者), vol. 361743, 2011
2011 別蓮蒂*;陳怡穆, 2011, '廣告量對品牌態度與購買率之長期影響, ' 管理學報, Vol.28, No.6, pp.545-563.(TSSCI)(*為通訊作者), vol. 339761, 2011
2011 Shen, Yung-Cheng*;Lien-ti Bei*;Chi-Hsien Chu, 2011, 'Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity., ' Psychology and Marketing, Vol.28, No.1, pp.91-113.(SSCI)(*為通訊作者), vol. 310811, 2011
2011 Bei, Lien-ti*;Chi-Hsien Chu;Yung-Cheng Shen, 2011, 'Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge, ' Journal of Marketing Communications, Vol.17, No.4, pp.229-244.(*為通訊作者), vol. 310055, 2011
2011 Yu, T-Y*;Tsai, C;Huang, J-C;Chen, C-L, 2011, 'Applying Simulation Optimization to Dynamic Financial Analysis for the Asset-Liability Management of a Property-Casualty Insurer, ' Applied Financial Economics, Vol. 21 (7), pp. 505-518, Vol.21, No.7, pp.505-518.(國科會財務領域B＋級期刊)(*為通訊作者), vol. 349170, 2011
2011 Chiu-Fen Kao;David Shyu;Ming-Chi Chen, 2011, 'Volatility Transmission between Exchange Rate and Interest Rate in the G7 Countries, ' The Empirical Economics Letters, Vol.10, No.1, pp.87-95.(EconLit), vol. 405498, 2011
2011 蔡怡純;陳明吉;張光亮, 2011, '台灣不動產投資信託基金具有防禦性嗎？, ' 證券市場發展季刊, Vol.二十二, No.三期, pp.199-224.(TSSCI), vol. 405497, 2011
2011 Chen, Ming-Chi;I-Chun Tsai;Gary Chen, 2011, 'A Preliminary Analysis of the Measurement of Operating Performance for Real Estate Investment Trusts in Taiwan, Net Income vs. Funds From Operations, ' Contemporary Management Research, Vol.7, No.4, pp.271-290., vol. 405496, 2011
2010 Chia-ling Lee*;David C. Yen;K. C. Peng;H. C. Wu, 2010.12, 'The influence of change agents' behavioral intention on the usage of the activity based costing/management system and firm performance: The perspective of unified theory of acceptance and use of technology, ' Advances in Accounting, Vol.26, No.2, pp.314-324.(SCOPUS)(*為通訊作者), vol. 412338, Dec. 2010
2010 劉孔中; 賀陳冉, 2010.12, '檢討中小學與公立圖書館數據通訊接取普及服務, ' 法令月刊, Vol.61, No.12, pp.100-114., vol. 345174, Dec. 2010