Journal Paper
Year Paper Title
2018 Shwu-Min Horng*;Chia-Ling Chao, 2018.01, 'How Risk Tolerance Constrains Perceived Risk on Smartphone Users' Risk Behavior, ' Information Technology-New Generations (Part of Advances in Intelligent Systems and Computing), Vol.558, pp.67-72.(EI, SCOPUS)(*為通訊作者), vol. 429023, Jan. 2018
2018 Jin Su*;張愛華, 2018.01, 'Factors affecting college students’ brand loyalty toward fast fashion: A consumer-based brand equity approach, ' International Journal of Retail & Distribution Management, Vol.46, No.1, pp.90-107.(SCOPUS)(*為通訊作者), vol. 418810, Jan. 2018
2018 P. Li*;K. Huang;K. Xu;Chwo-Ming J. Yu, 2018.01, 'The Effect of Local Environment on Innovation: A Comparison of Local and Foreign Firms in China, ' European Journal of International Management, Vol.12, No.4, pp.447-460.(SSCI)(*為通訊作者), vol. 414337, Jan. 2018
2018 姚維仁*;金成隆;王肇藍, 2018.01, '銀行債務契約訂定與財稅差異之關聯性, ' 會計評論, No.66, pp.1-39.(*為通訊作者), vol. 410059, Jan. 2018
2018 陳芬英*;楊曉文;黃泓智, 2018, 'The Effect of Inflation on the Cost of Inflation-linked Annuities Considering Stochastic Interest Rate and Inflation Rate Models, ' NTU Management Review, pp.29-60.(TSSCI)(*為通訊作者), vol. 425127, 2018
2018 曾毓英*, 2018, 'Time Series Simulation with Randomized Quasi-Monte Carlo Methods: An Application to Value at Risk and Expected Shortfall, ' Computational Economics, pp.55-77.(*為通訊作者), vol. 425883, 2018
2018 Hsiao hui Lee*;Manuel Nunez;Jose Cruz, 2018, 'Competition for limited critical resources and the adoption of environmentally sustainable strategies, ' European Journal of Operational Research, Vol.264, No.3, pp.1130-1143.(SSCI)(*為通訊作者), vol. 423185, 2018
2018 Jhih-Syuan Lin;Kuan-Ju Chen;Yongjun Sung*, 2018, 'Understanding the nature, uses and gratifications of social television: Implications for developing viewer engagement and network loyalty, ' Journal of Broadcasting & Electronic Media, Vol.62, No.1, pp.1-20.(SSCI)(*為通訊作者), vol. 422995, 2018
2018 Joe Phua*;Po-Lin Pan;Kuan-Ju Chen, 2018, 'Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations, ' Online Information Review, Vol.42, No.4, pp.438-450.(SSCI)(*為通訊作者), vol. 422993, 2018
2018 張瑜倩*;辛治寧;蔡立德, 2018, '國立歷史博物館文創行銷的品牌建構, '.(*為通訊作者), vol. 419331, 2018