Journal Paper
Year Paper Title
2011 Tsai, Meng-Chun*;Yung-Chien Lou;Lien-Ti Bei;Kent B. Monroe, 2011, 'Is the New Product Yours or Mine? A linguistic Perspective on Composite Brand Extensions., ' MSI reports, Working Paper Series, Vol.11, No.108, pp.NA.(*為通訊作者), vol. 361743, 2011
2011 別蓮蒂*;陳怡穆, 2011, '廣告量對品牌態度與購買率之長期影響, ' 管理學報, Vol.28, No.6, pp.545-563.(TSSCI)(*為通訊作者), vol. 339761, 2011
2011 Shen, Yung-Cheng*;Lien-ti Bei*;Chi-Hsien Chu, 2011, 'Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity., ' Psychology and Marketing, Vol.28, No.1, pp.91-113.(SSCI)(*為通訊作者), vol. 310811, 2011
2011 Bei, Lien-ti*;Chi-Hsien Chu;Yung-Cheng Shen, 2011, 'Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge, ' Journal of Marketing Communications, Vol.17, No.4, pp.229-244.(*為通訊作者), vol. 310055, 2011
2011 Yu, T-Y*;Tsai, C;Huang, J-C;Chen, C-L, 2011, 'Applying Simulation Optimization to Dynamic Financial Analysis for the Asset-Liability Management of a Property-Casualty Insurer, ' Applied Financial Economics, Vol. 21 (7), pp. 505-518, Vol.21, No.7, pp.505-518.(國科會財務領域B＋級期刊)(*為通訊作者), vol. 349170, 2011
2011 楊曉文*, 2011, 'Securitization and Tranching Longevity and House Price Risk for Reverse Mortgage Products, ' The Geneva Papers on Risk and Insurance - Issues and Practice, pp.648-674.(SSCI)(*為通訊作者), vol. 425144, 2011
2011 Yanzhi Wang;Sheng-Syan Chen;Yen-Ting Cheng, 2011, 'Revisiting Corporate Dividends and Seasoned Equity Issues, ' Review of Quantitative Finance and Accounting, Vol.36, No.1, pp.133-151., vol. 416374, 2011
2011 Wen-Yi Lin;Po-Jung Chen;Sheng-Syan Chen, 2011, 'Stock characteristics and herding in financial analyst recommendations, ' Applied Financial Economics, Vol.21, No.5, pp.317-331., vol. 416373, 2011
2011 Chia-Ching Chang;Sheng-Syan Chen;Robin K. Chou;Chin-Wen Hsin, 2011, 'Intraday Return Spillovers and Its Variations across Trading Sessions, ' Review of Quantitative Finance and Accounting, Vol.36, No.3, pp.355-390., vol. 416372, 2011
2011 林怡伶*;Peter Brusilovsky;Daqing He, 2011, 'Improving Self-Organising Information Maps as Navigational Tools: A Semantic Approach., ' Online Information Review, Vol.35, No.3, pp.401-424.(SCIE, EI, DBLP, SCI, SCOPUS)(*為通訊作者), vol. 418245, 2011