Journal Paper
Year Paper Title
2011 Tsai, Meng-Chun*;Yung-Chien Lou;Lien-Ti Bei;Kent B. Monroe, 2011, 'Is the New Product Yours or Mine? A linguistic Perspective on Composite Brand Extensions., ' MSI reports, Working Paper Series, Vol.11, No.108, pp.NA.(*為通訊作者), vol. 361743, 2011
2011 別蓮蒂*;陳怡穆, 2011, '廣告量對品牌態度與購買率之長期影響, ' 管理學報, Vol.28, No.6, pp.545-563.(TSSCI)(*為通訊作者), vol. 339761, 2011
2011 Shen, Yung-Cheng*;Lien-ti Bei*;Chi-Hsien Chu, 2011, 'Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity., ' Psychology and Marketing, Vol.28, No.1, pp.91-113.(SSCI)(*為通訊作者), vol. 310811, 2011
2011 Bei, Lien-ti*;Chi-Hsien Chu;Yung-Cheng Shen, 2011, 'Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge, ' Journal of Marketing Communications, Vol.17, No.4, pp.229-244.(*為通訊作者), vol. 310055, 2011
2011 Yu, T-Y*;Tsai, C;Huang, J-C;Chen, C-L, 2011, 'Applying Simulation Optimization to Dynamic Financial Analysis for the Asset-Liability Management of a Property-Casualty Insurer, ' Applied Financial Economics, Vol. 21 (7), pp. 505-518, Vol.21, No.7, pp.505-518.(國科會財務領域B＋級期刊)(*為通訊作者), vol. 349170, 2011
2011 Sheng-Syan Chen;Robin K. Chou;Yun-Chi Lee, 2011, 'Bidders’ Strategic Timing of Acquisition Announcements and the Effects of Payment Method on Target Returns and Competing Bids, ' Journal of Banking and Finance, Vol.35, No.9, pp.2231-2244.(SSCI), vol. 416276, 2011
2011 林怡伶*;Peter Brusilovsky;Daqing He, 2011, 'Improving Self-Organising Information Maps as Navigational Tools: A Semantic Approach., ' Online Information Review, Vol.35, No.3, pp.401-424.(SCIE, EI, DBLP, SCI, SCOPUS)(*為通訊作者), vol. 418245, 2011
2011 李仁芳;高鴻翔*, 2011, '掌握價值活動重組契機－後進廠商的邊陲進入策略, ' 管理評論, Vol.30, No.1, pp.1~16.(TSSCI)(*為通訊作者), vol. 362868, 2011
2011 謝明華;Sun-Kay Chiu;Chi-Meng Tzeng*, 2011, 'Unique marker finder algorithm generates molecular diagnostic markers, ' International Journal of Bioinformatics Research and Applications, Vol.1, No.1, pp.24-42.(*為通訊作者), vol. 318063, 2011
2011 黃雅文*;黃泓智, 2011, 'Modified Logistic Model for Mortality Forecasting and the Application of Mortality-Linked Securities / Asia-Pacific Journal of Risk and Insurance, ' Asia-Pacific Journal of Risk and Insurance,.(Asia-Pacific Association of Risk and Insurance)(*為通訊作者), vol. 356229, 2011