Journal Paper
Year Paper Title
1999 樓永堅, 1999, '問題次序的訪答效應之初探, ' 調查研究, Vol.00, No.07, pp.35-58., vol. 143262, 1999
1999 樓永堅, 1999, '非營利組織行銷:表演藝術團體之探索性研究, ' 中國行政, No.65., vol. 143256, 1999
1999 金成隆;曹壽民, 1999, '台灣上市公司盈餘/股價關聯性之研究, ' 中山管理評論, Vol.7, No.1, pp.81-100.(TSSCI), vol. 146924, 1999
1999 金成隆;鄭丁旺, 1999, '持續與非持續盈餘反應係數之研究, ' 會計評論, Vol.0, No.31, pp.19-42., vol. 146921, 1999
1999 邱志聖, 1999, 'The Effects of Attitude,Subjective Norm,and Perceived Behavioral Control on Consumers'' Purchase Intention:The Moderating Effects of Product Knowledge and Attention to Social Comparison Information., ' Proceedings of The NSC Part(C)(研究彙集:人文及社會科學), Vol.9, No.2, pp.298-308.(TSSCI), vol. 147964, 1999
1999 邱志聖, 1999, 'Diffusion of A new Product in Individualistic Versus Collectivist Cultural Contexts:Implications for International Marketing., ' The National Chengchi University Journal, Vol.0, No.78, pp.173-196.(TSSCI), vol. 147961, 1999
1999 邱志聖, 1999, 'A Contingency Framework of Statisfaction Formation., ' A Contingency Framework of Statisfaction Formation., Vol.0, No.0, pp.0., vol. 147957, 1999
1999 邱志聖, 1999, 'Investigating the Social-Adjustment and Value-Expressive Perceived Ends:A Cross National Study., ' Jourcal of International Consumer Marketing, Vol.12, No.2, pp.87-109., vol. 147953, 1999
1999 溫肇東, 1999, '評『科技反撲』, ' 中山管理評論, Vol.7, No.2., vol. A12290, 1999
1999 李仁芳;張笠雲, 1999, '產業台灣, 正在當今潮流的浪頭上, ' 台灣產業研究－網路台灣：企業的人情關係與經濟理性, Vol.第一卷, No.第二期., vol. 191041, 1999