年度 2010
全部作者 邱志聖
論文名稱 邱志聖;巫立于*;莊旻潔, 2010.03, 'Antecedents of Retailer Loyalty: Simultaneously Investigate Channel Push and Consumer Pull Effects, ' Journal of Business Research, Vol.63, pp.431-438.(SSCI)(*為通訊作者)
卷數 305252
發表日期 2010-03-01