研討會論文

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年度 論文名稱
2024 Xiao Wei;Yi Shin Liang;Sungjun (Steven) Park*, 2024.02, 'Embracing Green: Luxury Brands’ Advertising for Electric Vehicles, ' American Marketing Association (AMA), American Marketing Association (AMA).(*為通訊作者), Feb. 2024
2024 Chia-chi (Maggie) Lee;Sungjun (Steven) Park*, 2024, 'Virtual Influencers: Does Self-Image Congruence with Consumers Matter?, ' American Marketing Association (AMA), American Marketing Association (AMA).(*為通訊作者), 2024
2023 潘健民*;梁思蘋, 2023.12, '經理人盈餘預測與成本僵固性之關聯, ' 2023穩懋當代會計碩士論文獎研討會, 當代會計.(TSSCI)(*為通訊作者), Dec. 2023
2023 潘健民*;吳冠萱, 2023.12, '獨立董事財務背景與盈餘管理之關聯, ' 2023穩懋當代會計碩士論文獎研討會, 當代會計.(TSSCI)(*為通訊作者), Dec. 2023
2023 宋皇志;柯玉佳*, 2023.09, '能源轉型的綠能科技創新系統, ' 2023年台灣公共行政與公共事務系所聯合會年會暨國際學術研討會, 台灣公共行政與公共事務系所聯合會、 政治大學公共行政學系、政治大學、內政部.(*為通訊作者), Sep. 2023
2023 Hsu-Chu Wu*;Wei-Chi Tsai;Tian-Jyun Gong, 2023.08, 'The influences of employer brand personality and differentiation on recruitment outcomes, ' The 83rd Annual Meeting of the Academy of Management, Academy of Management.(*為通訊作者), Aug. 2023
2023 Jeng-Shian Wang;Mu-Yen Hsu;Yu-Chia Ko*, 2023.08, 'Harnessing disruptive innovation for sustainability transitions: An integrated framework of technology supply and market demand analysis, ' International Sustainability Transitions Conference, Copernicus Institute of Sustainable Development.(*為通訊作者), Aug. 2023
2023 Yu Heng Lawrence Chiang;Chia-Yang Chang;Sungjun (Steven) Park*, 2023.07, 'The Role of Subjective Knowledge and Financial Self-efficacy in Millenials’ Adoptions of WealthTech: An Abstract, ' The 24th AMS World Marketing Congress, Academy of Marketing Science (AMS).(*為通訊作者), Jul. 2023
2023 張瑜倩*, 2023.07, 'From dusty to trendy: Rebranding the Victoria and Albert Museum, ' Academy of Marketing 2023 Conference, University of Birmingham.(*為通訊作者), Jul. 2023
2023 張瑜倩*, 2023.07, 'From dusty to trendy: Rebranding the Victoria and Albert Museum, ' Academy of Marketing 2023 Conference, University of Birmingham.(*為通訊作者), Jul. 2023