研討會論文

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年度 論文名稱
2015 Hsin-Lu Chang;Tammy Jan;Kai Wang*, 2015.03, 'Toward a Business Model for E­Health Services: NTUH as an Example, ' The proceedings of The Western Decision Sciences Institute 2015 Annual Meeting, DSI.(*為通訊作者), Mar. 2015
2015 Hsin-Lu Chang;James Chen;Kai Wang*, 2015.03, 'Toward a Maturity Model for Cloud Service Capability Assessment, ' The proceedings of The Western Decision Sciences Institute 2015 Annual Meeting, DSI.(*為通訊作者), Mar. 2015
2015 Kuang-Chung Hsu;Shinn-Juh Lin*;Yungho Weng, 2015.01, 'Do Labor Unions Hinder or Boost International Outsourcing? Evidence from U.S. Manufacturing, ' 2015 WEAI Annual Conference, Western Economic Association International.(*為通訊作者), Jan. 2015
2015 Hong-Yi Chen*;Alice C. Lee;Cheng-Few Lee, 2015.01, 'Alternative errors-in-variables models and their applications in finance research., ' The Financial Management Association Annual Meeting, Financial Management Association.(*為通訊作者), Jan. 2015
2015 Chou, Ling-Tai Lynette*;Chiu, Shian-Lian;Lin, Hsin-Ying, 2015.01, 'Same Auditor Auditing Both Sides of Related Party Transactions and Analyst Earnings Forecasts, ' AAA 2015 Midyear Meeting of the International Accounting Section, AAA.(*為通訊作者), Jan. 2015
2015 Ho, J.*;L. C. Lee;A. Wu., 2015.01, 'Local Competition, Branch Location, and Incentive-Based Pay of Low-Level Employees., ' The 2015 Management Accounting Section (MAS) Meeting, MAS.(*為通訊作者), Jan. 2015
2015 Joe Phua*;Po-Lin Pan;Kuan-Ju Chen, 2015, 'Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans' evaluations of endorsed brands, ' the American Academy of Advertising Conference, American Academy of Advertising.(*為通訊作者), 2015
2015 Jhih-Syuan Lin*;Yongjun Sung;Kuan-Ju Chen, 2015, 'Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions, ' the Association for Consumer Research Conference, Association for Consumer Research.(*為通訊作者), 2015
2015 Jhih-Syuan Lin*;Kuan-Ju Chen;Yongjun Sung, 2015, 'How Pinteresting! Exploring global brands’ visual brand identity strategies, ' the Association for Consumer Research Conference, Association for Consumer Research Conference.(*為通訊作者), 2015
2015 Jhih-Syuan Lin;Kuan-Ju Chen*, 2015, 'Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism, ' the annual conference of the Chinese Communication Society, Chinese Communication Society.(*為通訊作者), 2015