Year	2023
Authors	朴星俊
Paper Title	Sungjun (Steven) Park;Jin-Su Kang*;Gideon Markman, 2023.06, 'Can we serve both God and Money? The role of indirect appeal and its limitation, ' European Journal of Marketing, Vol.57, No.7, pp.1912-1938.(SSCI)(*為通訊作者)
Vol.No	100396
Date of Publication	2023-06-01