Year 2006
Authors LIEN-TI BEI
Paper Title Lien-Ti Bei*;Cian-Fong Shang, 2006, 'Building Marketing Strategies for State-Owned Enterprises against Private Ones Based on the Perspectives of Customer Satisfaction and Service Quality, ' Journal of Retailing and Consumer Services, Vol.13, No.1, pp.1-13.(*為通訊作者)
Vol.No 198932
Reference URL http://nccur.lib.nccu.edu.tw/handle/140.119/10278