活动资讯
l 日期:2025年11月14日~15日
l 地点:中兴大学社管大楼(上课教室另行通知录取学生)
本次工作坊邀请Professor Jean-François Hennart莅临主讲，工作坊分成两个场次报名。
l 大师讲座(Master Lecture) Nov.14 (Fri.) 1:30-4:30PM 将深入讨论学术研究和出版--为何需要商业研究、良好商业理论的构成要素、理论对商界和政府的实务意涵。
l 大师班 (Master Class) Nov.15 (Sat.) 10:00AM-4:00PM 欢迎高年级商管博士生，尤其企业国际化策略、国际贸易相关领域、英语问答流利的同学报名，上限25人。请上传完整报名文件，包括简历 (研究经验、专长领域、语言能力)、阅读心得 (请撰写关于Hennart & Verbeke 2022的两页A4简短评论)。十月底前会寄送阅读教材给符合资格的同学。
欢迎博士班同学报名参加，10月30日前将寄送录取通知。
报名截止日期 2025 年 10 月 19 日前
报名网址: https://forms.gle/FU6iXs3oBFGJrUYs7
讲者介绍
Jean-François Hennart 教授是美国国际企业学会 (Academy of International Business) 和欧洲国际企业学会 (European International Business Academy) 的终身院士 (Senior Fellow)，是过去半个世纪的企业海外直接投资理论 (Foreign direct investment) 发展过程中，最重要、最富远见的当代学者之一。
Hennart教授的研究涵盖跨国企业 (MNE)、海外市场进入模式 (Foreign entry mode)和企业合资 (Joint venture) 等策略议题，他开创性地将经济学中的交易成本理论发展到国际企业研究。大型企业的海外进入模式研究，如上世纪日本企业的大规模对美投资，是他早期研究的重心，与今日台湾科技制造业的境遇有诸多相似之处。
他长期担任了欧洲国际商业学会博士生研习会 (EIBA Doctoral Symposium) 的主席，培育无数后进。投身国际企业策略研究近半世纪，Hennart教授仍是当今国际商业研究领域的重要学者，在Google Scholar上累计引用超过26,000次，是《Journal of International Business Studies》和多个商学研究顶级期刊的编委。他近年的研究也扩及新兴市场的跨国企业、新生跨国公司、家族企业的国际化、跨国贸易数据等议题。
如有任何问题，欢迎联系
兴大管院王小姐
email: cssm@nchu.edu.tw
电话:04-22840808*564
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Research Methodology and Academic Writing for PhD students
November 14-15, 2025 (Fri-Sat.)
About the Speaker
Professor Jean-François Hennart is a Fellow of the Academy of International Business (AIB) and the European International Business Academy (EIBA), and is one of the most important and contemporary scholars in the development of foreign direct investment (FDI) theory over the past half-century.
Professor Hennart's research encompasses strategic issues, including multinational enterprises (MNEs), foreign market entry modes, and joint ventures. He pioneered the application of transaction cost theory from economics to the field of international business research. His early research focused on the foreign entry decisions of large corporations, such as the Japanese investments in the United States in the last century, which shares many similarities with the current situation facing Taiwan's technology-intensive manufacturing industries.
He served for many years as co-chair of the European International Business Academy (EIBA) Doctoral Tutorial, nurturing countless junior scholars. After nearly half a century of dedication to international business strategy research, Professor Hennart remains a leading scholar in the field of international business studies today, with over 26,000 citations on Google Scholar.
He serves as consulting editor at the Journal of International Business Studies (JIBS) and on the editorial boards of multiple top-tier business research journals. His recent research has also expanded to topics such as MNEs from emerging markets, born-globals, the internationalization of family firms, and international trade data.
Master Lecture Nov.14 (Fri.) 1:30-4:30 PM
The Master Lecture is an in-depth discussion on academic research and publication—why business research is needed, the elements of a good business theory, and the practical implications of theory for real-world business and public policy. PhD students in Business Administration, Strategy and Economics, Trade and FDI are welcome to register. Please fill out complete registration information. Maximum capacity: 120 people. Reading materials (PPT) will be sent to students who have successfully registered.
Master Class Nov.15 (Sat.) 10:00 AM-4:00 PM
The Master Class welcomes business PhD students at advanced stages, particularly those who are in fields related to corporate FDI, internationalization strategy, international trade, and are fluent in English conversation. Maximum capacity: 25 people. Please submit the following documents: CV (research experience, areas of expertise, language abilities), Critical review (a two-page A4 brief commentary on Hennart & Verbeke 2022). Reading materials will be sent to qualified students by the end of October.
Reference
"Hennart, J.F. and Verbeke, A., 2022. Actionable and enduring implications of Oliver Williamson's transaction cost theory. Journal of International Business Studies, 53(8), pp.1557-1575."
Venue
Social Science and Management Building, 145 Xingda Rd., South Dist., Taichung City 40227, Taiwan
Contact us: cssm@nchu.edu.tw
Registration
https://forms.gle/nhLkGjAEPeoWGcNQ9
