朴星俊
姓名 朴星俊
职称 助理教授
系所单位 企业管理学系
电子邮件
联络电话 66350
研究专长 行销策略, 数码行销, 旅游行销
授课领域 行销管理, 行销研究
年度 论文名称
2024 Jinpyo Hong;Il Im;Sungjun (Steven) Park*, 2024.03, 'It’s All about Timing: Captive Targeting through Mobile Ads, ' Journal of Advertising, Vol.53, No.2, pp.242-261.(SSCI)(*为通讯作者), vol. 114184, Mar. 2024
2023 Sungjun (Steven) Park;Xiao Wei;Heejung Lee*, 2023.12, 'Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products, ' Journal of Consumer Behaviour, pp.in-press.(SSCI)(*为通讯作者)(本论着未刊登但已被接受), vol. 114711, Dec. 2023
2023 Sungjun (Steven) Park;Jin-Su Kang*;Gideon Markman, 2023.06, 'Can we serve both God and Money? The role of indirect appeal and its limitation, ' European Journal of Marketing, Vol.57, No.7, pp.1912-1938.(SSCI)(*为通讯作者), vol. 100396, Jun. 2023
2023 Jong Min Kim;Haoxiang Ma;Sungjun (Steven) Park*, 2023.04, 'Systematic Differences in Online Reviews of Hotel Services between Business and Leisure Travelers, ' Journal of Vacation Marketing, Vol.29, No.2, pp.189-205.(SSCI)(*为通讯作者), vol. 435008, Apr. 2023
2023 Jong Min Kim;Sungjun (Steven) Park*, 2023.02, 'Does Language Shape the Mind? Linguistic Fluency and Perception of Service Quality, ' Journal of Services Marketing, Vol.37, No.1, pp.53-64.(SSCI)(*为通讯作者), vol. 440896, Feb. 2023
2023 Cong-Minh Dinh;Sungjun (Steven) Park*, 2023.01, 'How to Increase Consumer Intention to Use Chatbots? An Empirical Analysis of Hedonic and Utilitarian Motivations on Social Presence and The Moderating Effects of Fear across Generations, ' Electronic Commerce Research, pp.Accepted.(SSCI)(*为通讯作者), vol. 100420, Jan. 2023
2021 Sungjun (Steven) Park;ChunTing (David) Tung;Heejung Lee*, 2021.04, 'The Adoption of AI Service Robots: A Comparison between Credence and Experience Service Settings, ' Psychology & Marketing, Vol.38, No.4, pp.691-703.(SSCI)(*为通讯作者), vol. 430088, Apr. 2021
2020 Sungjun (Steven) Park;Byungho Park*, 2020.12, 'Advertising on Mobile Apps Vs. Mobile Web: Which is Better for Ad Recognition and Willingness to Buy New Products?, ' Journal of Advertising Research, Vol.60, No.4, pp.381-393.(SSCI)(*为通讯作者), vol. 425429, Dec. 2020
2019 Geun-Jung Kim;Sungjun (Steven) Park;Hee-Jung Lee*, 2019.12, 'Identifying the Role of Fun and Data Security on Intention to use Incheon Airport's AI Service Robot, ' Korea Logistics Review, Vol.29, No.6, pp.25-36.(KCI)(韩语(文))(*为通讯作者), vol. 426325, Dec. 2019
2019 Byungho Park;Hyeseung Chang;Sungjun (Steven) Park*, 2019.05, 'Adoption of digital devices for children education: Korean case, ' Telematics and Informatics, Vol.38, pp.247~256.(SSCI)(*为通讯作者), vol. 423434, May. 2019
2018 Heejung Lee;Hyeseung Chang;Sungjun (Steven) Park*, 2018.08, 'A New Direction for South Korean Universities in the Age of Low Birth Rates and Low Retention Rate - The Importance of Social Relationships, ' Journal of Product Research, Vol.36, No.4, pp.71-77.(韩语(文))(*为通讯作者), vol. 423435, Aug. 2018
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.04, 'Motivating Chinese Consumers to Revisit Korea: Moderating Effect of Mobile Usage, ' Journal of Distribution and Management Research, Vol.21, No.2, pp.5-14.(KCI)(韩语(文))(*为通讯作者), vol. 423440, Apr. 2018
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.04, 'Identifying 'Selling Points' of Australia as a Product: Destination Marketing through the Market Segmentation Approach, ' Journal of Product Research, Vol.36, No.2, pp.23-31.(*为通讯作者), vol. 423439, Apr. 2018
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.03, 'How to Overcome Mobile Addiction? Leisure Activities and Life-Satisfaction, ' Journal of Engineering and Applied Sciences, Vol.13, No.4, pp.998-1001.(SCOPUS)(*为通讯作者), vol. 423441, Mar. 2018
2018 Sungjun (Steven) Park;Heejung Lee*, 2018.02, 'How has Chinese Perception toward South Korea Changed After THAAD? Implications to Korean Tourism Industry and Marketing Channels, ' Korea Logistics Review, Vol.28, No.1, pp.11-24.(KCI)(韩语(文))(*为通讯作者), vol. 423443, Feb. 2018
年度 书名
2022 Sungjun (Steven) Park;Heejung Lee*, 2022.12, 'A Sense of Belonging in Tourist Behavior: Cross-cultural Differences between East and West, ' ROYAL ORCHID INTERNATIONAL.(*为通讯作者), 100398, Dec. 2022
2022 Dinh, CM., Park, S.S.*, 2022.06, 'Humanizing Chatbots: The Effect of Fear from the COVID-19 Pandemic, ' Advances in Digital Marketing and eCommerce, Springer, Cham, pp.27-35.(*为通讯作者), 440255, Jun. 2022
计画类别 年度 计画名称 参与人 职称/担任之工作 计画期间 补助/委讬或合作机构
科技部 112 人工智能（AI）在行销上的应用：沉浸式科技、元宇宙和AI虚拟网红(3/3) 朴星俊 计画主持人 2025.08 ~ 2026.07 国科会
科技部 112 人工智能（AI）在行销上的应用：沉浸式科技、元宇宙和AI虚拟网红(2/3) 朴星俊 计画主持人 2024.08 ~ 2026.07 国科会
科技部 112 人工智能（AI）在行销上的应用：沉浸式科技、元宇宙和AI虚拟网红(1/3) 朴星俊 计画主持人 2023.08 ~ 2026.07 国科会
科技部 109 关于行动行销需要知道的事情：从微观、中观和宏观的角度来看(3/3) 朴星俊 计画主持人 2022.08 ~ 2024.06 国科会
科技部 109 关于行动行销需要知道的事情：从微观、中观和宏观的角度来看(2/3) 朴星俊 计画主持人 2021.08 ~ 2024.06 国科会
科技部 109 关于行动行销需要知道的事情：从微观、中观和宏观的角度来看(1/3) 朴星俊 计画主持人 2020.08 ~ 2024.06 国科会
科技部 108 消费者采用人工智能服务机器人之模式：跨产业与跨国(台湾VS韩国)之研究 朴星俊 计画主持人 2019.10 ~ 2021.08 国科会
国家 学校名称 系所 学位 期间
韩国 韩国科学技术院 Management Engineering 博士 2014.02 ~ 2018.02
韩国科学技术院 Management Engineering 硕士 2012.02 ~ 2014.02
成均馆大学 Global Business 学士 2008.03 ~ 2012.02
经历类别 服务机关名称 单位 职务 期间
校内本职 政治大学 企业管理学系 副教授 2023.08 ~ 迄今
校内本职 政治大学 企业管理学系 助理教授 2019.08 ~ 2023.08
经历一览 Samsung Electronics Marketing Strategy Senior Professional 2018.03 ~ 2019.07
经历一览 Ewha Womans University, Seoul, Korea Lecturer 2015.09 ~ 2015.12
类别 年度 奖项名称 颁奖单位
校外 112 Runner-up for Best Paper Award American Marketing Association (AMA) HigherEd SIG Winter AMA 2024
校内 111 学士班英语专业绩优课程 国际合作事务处
校外 110 指导大专学生研究计画荣获研究创作奖 科技部
校内 110 学士班英语专业绩优课程 国际合作事务处
校内 109 学士班英语专业绩优课程 (Marketing Research) 国际合作事务处
校内 109 学士班英语专业绩优课程 国际合作事务处
校内 109 教学特优奖教师 商学院
校内 108 学士班英语专业绩优课程 (Marketing Research) 国际合作事务处
校内 108 学士班英语专业绩优课程 (Marketing Management) 国际合作事务处
年度 论文名称
2024 Cong-Minh Dinh;Yen-Yu Chen;Mai Pham Xuan Ban;Ching-Wei Liao;Sungjun (Steven) Park*, 2024.02, 'Meta-analysis: Consumer Adoption of Artificial Intelligence and the Internet of Things (AIoT), ' American Marketing Association (AMA), American Marketing Association (AMA), pp.in-press.(*为通讯作者), Feb. 2024
2024 Xiao Wei;Yi Shin Liang;Sungjun (Steven) Park*, 2024.02, 'Embracing Green: Luxury Brands’ Advertising for Electric Vehicles, ' American Marketing Association (AMA), American Marketing Association (AMA).(*为通讯作者), Feb. 2024
2024 Chia-chi (Maggie) Lee;Sungjun (Steven) Park*, 2024, 'Virtual Influencers: Does Self-Image Congruence with Consumers Matter?, ' American Marketing Association (AMA), American Marketing Association (AMA).(*为通讯作者), 2024
2023 Yu Heng Lawrence Chiang;Chia-Yang Chang;Sungjun (Steven) Park*, 2023.07, 'The Role of Subjective Knowledge and Financial Self-efficacy in Millenials’ Adoptions of WealthTech: An Abstract, ' The 24th AMS World Marketing Congress, Academy of Marketing Science (AMS).(*为通讯作者), Jul. 2023
2023 Hao-Jen (Aaron) Hsu;Sungjun (Steven) Park*, 2023.07, 'Whom to Trust? Collaboration Between Human and AI Influencers in Brand Endorsement, ' 2023 AMA Summer Academic Conference, American Marketing Association (AMA).(*为通讯作者), Jul. 2023
2022 Cong-Minh Dinh;Sungjun (Steven) Park*, 2022.08, 'Consumers’ Interactions with Virtual Conversational Agents: The Mediating Role of Perceived Humanlikeness, ' 2022 AMA Summer Academic Conference, AMA, pp.571-574.(*为通讯作者), Aug. 2022
2022 Cong-Minh Dinh;Mai Pham;Yen-Yu Chen;Ching-Wei Liao*;Sungjun (Steven) Park, 2022.08, 'AI and IoT: A Meta-analysis of Consumers' Adoption of Emerging Technologies, ' 2022 AMA Summer Academic Conference, AMA, pp.561-564.(*为通讯作者), Aug. 2022
2022 Cong-Minh Dinh;Sungjun (Steven) Park*, 2022.06, 'Humanizing Chatbots: The Effect of Fear from the COVID-19 Pandemic, ' Digital Marketing & eCommerce Conference, DMEC.(*为通讯作者), Jun. 2022
2021 Li Kai (Michael) Tseng;Sungjun (Steven) Park*, 2021.08, 'Do we Trust AI-based services using Chatbots? The role of Anthropomorphic Design, ' 2021 AMA Summer Academic Conference, American Marketing Association (AMA).(*为通讯作者), Aug. 2021
2020 朴星俊*, 2020.09, 'Overcoming Mobile Addiction through Enhancing Life-satisfaction, ' 2020 International Conference on E-Society, National Sun Yat Sen University.(*为通讯作者), Sep. 2020
2020 ChunTing (David) Tung;Kang-Feng (Geobert) Yan;Sungjun (Steven) Park*, 2020.08, 'The Shift from Human Service Providers to AI Service Robots: An Empirical Analysis of Usability in Healthcare Industry, ' American Marketing Association (AMA), American Marketing Association (AMA).(*为通讯作者), Aug. 2020
2018 In Yong Park;Sungjun (Steven) Park*, 2018.08, 'Deservingness and Consumers' Pro-social Behaviors, ' American Marketing Association, (AMA).(*为通讯作者), Aug. 2018
2017 Sungjun (Steven) Park*;Yuri Yoon;Yong J. Hyun, 2017.08, 'Digital Self and Personalized Ads on Social Network Sites, ' American Marketing Association, (AMA).(*为通讯作者), Aug. 2017
2016 Sungjun (Steven) Park*;Yong J. Hyun;C. Page Moreau, 2016.10, 'Does Suspense Spur Or Hamper Consumer Creativity?, ' Advances in Consumer Research, (ACR).(*为通讯作者), Oct. 2016
2015 Rahul Anad;Sungjun (Steven) Park*;Jiho Park, 2015.05, 'A Case Study on SK Happy Narae – the Largest Social Enterprise in South Korea, ' International Symposium on Social Entrepreneurship, National University of Singapore (NUS).(*为通讯作者), May. 2015