年度 | 2013 |
---|---|
全部作者 | 邱志圣 |
论文名称 | 邱志圣*;Arlene Chi-Fen Hsu;Chia-Hung Hsieh, 2013.10, 'How negative online information affects consumers' brand evaluation: The moderating effects of brand attachment and source credibility, ' Online Information Review, Vol.37, No.6, pp.910~926.(SCI)(*为通讯作者) |
卷数 | 403241 |
发表日期 | 2013-10-01 |
参考连结 | http://nccur.lib.nccu.edu.tw/handle/140.119/65953 |