年度 2023
全部作者 洪为玺
论文名称 Lin, C.P.;Chang, F.K.;Hung, W.H.*;Tien, Y.J.;Tseng, Y.J., 2023.11, 'The Effect of Product Knowledge of Point Co-branded Cards on Brand Perception Benefits and Customer Satisfaction, ' Sun Yat-Sen Management Review,.(TSSCI)(*为通讯作者)(本论着未刊登但已被接受)
卷数 101136
发表日期 2023-11-01