年度	2025
全部作者	陈冠儒
论文名称	Kuan-Ju Chen*;Chih-Hung Peng, 2025.07, 'Exploring the role of AI-based chatbot perspective-taking in brand transgressions, ' 2025 Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*为通讯作者)
发表日期	2025-07-01
ISI Number	134868