年度 2016
全部作者 邱志圣
论文名称 George Chung-Chi Shen*;邱志圣;Chih-Hui Hsiao;Chun-HsienWang;Hsin-Ni Li, 2016, 'Effective marketing communication via social networking site: The moderating role of the social tie, ' Journal of Business Research, Vol.69, No.6, pp.2265-2270.(SSCI)(*为通讯作者)
卷数 411428