年度 2023
全部作者 朴星俊
论文名称 Sungjun (Steven) Park;Jin-Su Kang*;Gideon Markman, 2023.06, 'Can we serve both God and Money? The role of indirect appeal and its limitation, ' European Journal of Marketing, Vol.57, No.7, pp.1912-1938.(SSCI)(*为通讯作者)
卷数 100396
发表日期 2023-06-01