師資陣容

白佩玉

助理教授

企業管理學系

  • 分機
    29393091 #81100
  • E-Mail
    p.pai@nccu.edu.tw
  • 研究專長
    網路社群參與行為、消費者決策行為、顧客關係管理

學歷

  • 英國華威大學商學院(不分系)博士
  • 英國華威大學商學院(不分系)博士
  • 英國Stirling大學出版學研究所碩士
  • 英國Stirling大學出版學研究所碩士
  • 英國愛克西特大學國際管理所碩士
  • 英國愛克西特大學國際管理所碩士
  • 國立政治大學企業管理(學)系學士
  • 國立政治大學企業管理(學)系學士

個人著作

  • 白佩玉*;H.T. Tsai, 2016.01, 'Reciprocity norms and information-sharing behavior in online consumption communities: An empirical investigation of antecedents and moderators, ' Information & Management, Vol.53, No.1, pp.38–52.(SSCI)(*為通訊作者)
  • Ping-Jen Kao*;白佩玉;Tingling Lin;Jun-Yu Zhong, 2015.06, 'How transformational leadership fuels employees’ service innovation behavior, ' The Service Industries Journal, Vol.35, No.7-8, pp.448-466.(SSCI)(*為通訊作者)
  • HT Tsai*;白佩玉, 2014.01, 'Why Do Newcomers Participate in Virtual Communities? An Integration of Self-Determination and Relationship Management Theories., ' Decision Support Systems, Vol.1, No.57, pp.178-187.(SSCI)(*為通訊作者)
  • 白佩玉*;D. Arnott, 2013.05, 'User adoption of social networking sites: Eliciting uses and gratifications through a means–end approach, ' Computers in Human Behavior, Vol.29, No.3, pp.1039-1053.(SSCI)(*為通訊作者)
  • H.T. Tsai;白佩玉*, 2013.04, 'Explaining Members' Proactive Participation in Virtual Communities, ' International Journal of Human - Computer Studies, Vol.71, No.4, pp.475-491.(SSCI)(*為通訊作者)
  • H.T. Tsai;白佩玉*, 2012.03, 'Positive and negative aspects of online community cultivation: Implications for online stores’ relationship management, ' Information & Management, Vol.49, No.2, pp.111-117.(SSCI)(*為通訊作者)
  • 白佩玉;H.T. Tsai, 2011.05, 'How virtual community participation influences consumer loyalty intentions in online shopping contexts: An investigation of mediating factors., ' Behaviour & Information Technology, Vol.30, No.5, pp.603-615.(SSCI)
  • 白佩玉*, 2016.08, 'Dancing with consumers’ value cocreation on a resource-integration platform: A stage setting of service-dominant logic in a green exchange ecosystem., ' 2016 Summer AMA Conference, American Marketing Association.(*為通訊作者)
  • 白佩玉*, 2012.12, '小林髮廊─服務創新機制之個案研究, ' 第十八屆服務業管理研討會個案集, pp.44-66.(*為通訊作者)
  • 白佩玉*, 2011.06, 'Identifying the differences between possible joiners and non-joiners of online communities, ' 2011 Asia-Pacific Association of Consumer Research..(*為通訊作者)
  • 白佩玉*, 2010.09, ' Initial trust building in online community participation: Examining the moderators of individual traits., ' 2010 Global Marketing Conference at Tokyo..(*為通訊作者)
  • 白佩玉*, 2010.09, 'How do hedonic- and utilitarian-oriented e-reader characteristics influence users’ adoption decisions? An empirical model from users’ perspective., ' 2010 Global Marketing Conference at Tokyo..(*為通訊作者)
  • 白佩玉*, 2010.07, 'Member acquisition in online communities: an investigation of the antecedents and outcomes of initial trust., ' 2010 Academy of Marketing Conference.(*為通訊作者)
  • 白佩玉, 2009.05, 'Facilitating the development of firm-customer relationships through virtual community cultivation., ' 2009 Academy of Marketing Science Annual Meeting.

研究計畫

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