師資陣容

邱志聖

邱志聖

教授

國際經營與貿易學系

  • 分機
    29393091 #81039
  • E-Mail
    jschiou@nccu.edu.tw
  • 研究專長
    策略行銷、消費者滿意與忠誠、行銷研究、品牌管理

學歷

  • 美國密西根州立大學行銷學系博士

個人著作

  • Hsioa, C.C*;邱志聖, 2017.03, 'The social influence of online collaborative community: the moderating effect of achievement, ' Behaviour & Information Technology,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受)
  • 邱志聖;Szu-Yu Chou;George Chung-Chi Shen*, 2017.03, 'Consumer choice of multichannel shopping The effects of relationship investment and online store preference, ' Internet Research, Vol.27, No.1, pp.2-20.(SSCI)(*為通訊作者)
  • Jean Ruey-Jer "Bryan*;邱志聖;Rudolf R. Sinkovics, 2016, 'Interpartner learning, dependence asymmetry and radical innovation in customer-supplier relationships, ' Journal of Business & Industrial Marketing, Vol.31, No.6, pp.732-742.(SSCI)(*為通訊作者)
  • George Chung-Chi Shen*;邱志聖;Chih-Hui Hsiao;Chun-HsienWang;Hsin-Ni Li, 2016, 'Effective marketing communication via social networking site: The moderating role of the social tie, ' Journal of Business Research, Vol.69, No.6, pp.2265-2270.(SSCI)(*為通訊作者)
  • 邱志聖*;Cornelia Droge, 2015.10, 'The Effects of Standardization and Trust on Franchisee’s Performance and Satisfaction: A Study on Franchise Systems in the Growth Stage, ' Journal of Small Business Management, Vol.53, No.1, pp.129-144.(SSCI)(*為通訊作者)
  • 邱志聖*;C. C. Hsiao;F. Y. Su, 2014.10, 'Whose Online Reviews have the Most Influences on Consumers in Cultural Offerings? Professional vs. Consumer Commentators, ' Internet Research, Vol.24, No.3, pp.353-368.(SSCI, SCI)(*為通訊作者)
  • 邱志聖*;Arlene Chi-Fen Hsu;Chia-Hung Hsieh, 2013.10, 'How negative online information affects consumers' brand evaluation: The moderating effects of brand attachment and source credibility, ' Online Information Review, Vol.37, No.6, pp.910~926.(SCI)(*為通訊作者)
  • 邱志聖;C. C. Hsiao*;F. Y. Su, 2013.08, 'Whose Online Reviews have the Most Influences on Consumers in Cultural Offerings? Professional vs. Consumer Commentators, ' Internet Research,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受)
  • Hsiao, C. C.*;邱志聖, 2012.09, 'The Impact of Online Community Position on Online Game Continuance Intention: Do Game Knowledge and Community Size Matter?, ' Information & Management, Vol.1, No.1, pp.1.(SSCI)(*為通訊作者)(本論著未刊登但已被接受)
  • Hsiao, C. C.*;邱志聖, 2012.08, 'The Effect of Social Capital on Community Loyalty in a Virtual Community: Test of a Tripartite-Process Model, ' Decision Support Systems, Vol.1, No.1, pp.1.(SCI)(*為通訊作者)(本論著未刊登但已被接受)
  • 邱志聖*;Cornelia Droge, 2012.01, 'The Effects of Standardization and Trust on Franchisee’s Performance and Satisfaction: A Study on Franchise Systems in the Growth Stage, ' Journal of Small Business Management, Vol.1, No.1, pp.1.(SSCI)(*為通訊作者)(本論著未刊登但已被接受)
  • Cheng-Chieh Hsiao*;邱志聖, 2011.09, 'The Effects of a Player''s Network Centrality on Resource Accessibility, Game Enjoyment, and Continuance Intention: A Study on Online Gaming Communities, ' Electronic Commerce Research and Applications,.(SSCI, SCIE)(*為通訊作者)(本論著未刊登但已被接受)
  • 邱志聖;Lei-Yu Wu;Szu-Yu Chou, 2011.06, 'You do the service but they take the order, ' Journal of Business Research,.(SSCI)(本論著未刊登但已被接受)
  • 邱志聖*;Hsiao-I Cheng;Chien-Yi Huang, 2011.05, 'The Effects of Artist Adoration and Perceived Risk of Getting Caught on Attitude and Intention to Pirate Music in United States and Taiwan, ' Ethics & Behavior, Vol.21, No.3.(SSCI)(*為通訊作者)
  • Lee-Yun Pan;Jyh-Shen Chiou*, 2011.04, 'How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information, ' Journal of Interactive Marketing, Vol.25, No.2.(SSCI)(*為通訊作者)
  • Chun-Chi Shen*;Jyh-Shen Chiou;Biing-Shen Kuo, 2011.03, 'Remedies for Information Asymmetry in Online Transaction: An Investigation into the Impact of Web Page Signals on Auction Outcome, ' Internet Research, Vol.21, No.2.(SCIE)(*為通訊作者)
  • 邱志聖;Chun-Chi Shen*, 2010.12, 'The Antecedents of Online Financial Service Adoption: The Impact of Physical Banking Services on Internet Banking Acceptance, ' Behaviour & Information Technology,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受)
  • 邱志聖*;Chien-Chien Ting, 2010.07, 'Will You Spend More Money and Time on Internet Shopping When the Product and Situation are Right?, ' Computers in Human Behavior,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受)
  • 邱志聖;巫立于*;莊旻潔, 2010.03, 'Antecedents of Retailer Loyalty: Simultaneously Investigate Channel Push and Consumer Pull Effects, ' Journal of Business Research, Vol.63, pp.431-438.(SSCI)(*為通訊作者)
  • 沈宗奇*;邱志聖, 2010.03, 'The Impact of Perceived Ease of Use on Internet Service Adoption: The Moderating Effects of Temporal Distance and Perceived Risk, ' Computers in Human Behavior, Vol.26, pp.42-50.(SSCI)(*為通訊作者)
  • 邱志聖;巫立于*;Yi-Ping Sung, 2009.11, 'Buyer Satisfaction and Loyalty Intention in an Online Auction: Online Auction Website versus Online Auction Seller, ' Journal of Service Management, Vol.20, No.5, pp.521-543.(SSCI)(*為通訊作者)
  • Shen, Chung-Chi*;邱志聖, 2009.10, 'The Effect of Community Identification on Attitude and Intention toward a Blogging Community /Internet Research, ' Internet Research, Vol.19, No.4, pp.393-407.(SCIE)(*為通訊作者)
  • 邱志聖*;Lee-Yun Pan, 2009.09, 'Antecedents of Internet Retailing Loyalty: Differences between Heavy vs. Light Shoppers, ' Journal of Business and Psychology, Vol.24, No.3, pp.327-339.(SCIE)(*為通訊作者)
  • 邱志聖*;Jasi Tsai, 2008.06, 'What Do They Say About "Friends"? A Cross-Cultural Study on Internet Discussion Forum, ' Computers in Human Behavior,.(SSCI)(*為通訊作者)
  • 邱志聖;Pan-Yun Lee, 2008.03, 'The Impact of Social Darwinism Perception, Status Anxiety, Perceived Trust of People, and Cultural Orientation on Consumer Ethical Beliefs, ' Journal of Business Ethics,.(SSCI)
  • 邱志聖*;Chia-Hung Hsieh;Chung-Chi Shen, 2007.05, 'Product Innovativeness, Trade Show Strategy and Trade Show Performance: The Case of Taiwanese Global Information Techonology Firm, ' Journal of Global Marketing,.(*為通訊作者)
  • 邱志聖;巫立宇*;王俊如;于卓民, 2007.04, '資源、信任、支援廠商合作意願與高科技新創企業競爭力:以竹科廠商為例之跨期研究, ' 管理與系統,.(TSSCI)(*為通訊作者)
  • 邱志聖*;C. Droge, 2006.10, 'Service Quality, Trust, Specific Asset Investment and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework, ' Journal of the Academy of Marketing Science, Vol.34, No.4, pp.613-627.(SSCI)(*為通訊作者)
  • 邱志聖;Jasi Tsai, 2006, 'What Are They Talking About “Friends”?,, ' Advances in Consumer Research, Vol.33.(SSCI)
  • 邱志聖*;Chun-Chi Shen, 2006, 'The Effects of Satisfaction, Opportunism, and Asset Specificity on Consumers’ Loyalty Intention Toward Internet Portal Sites, ' International Journal of Service Industry Management,.(SSCI)(*為通訊作者)
  • 邱志聖*;Chien-yi Huang,;Hsin-hui, Lee, 2005, 'The Antecedents of Music Piracy Attitude and Intention, ' Journal Business Ethics., Vol.57, No.2, pp.161-174.(SSCI)(*為通訊作者)
  • 邱志聖*;Chien-yi Huang,;Min-Chieh Chua, 2005, 'Antecedents of Taiwanese Adolescents’ Purchase Intention toward the Merchandise of A Celebrity: The Moderating Effect of Celebrity Adoration, ' Journal of Social Psychology, Vol.145, No.3, pp.317-332.(SSCI)(*為通訊作者)
  • 邱志聖;Chia-Hung Hsieh;Chin-Hsien Yang, 2004, 'The Effect of Franchisor''s Communication, Service Assistance, and Competitive Advantage on Franchisee''s Intention to Remain in the Franchise System., ' Journal of Small Business Management, Vol.42, No.1, pp.19-36.(SSCI)
  • 邱志聖, 2004, 'The Antecedents of Consumers'' Loyalty toward Internet Service Providers., ' The Antecedents of Consumers'' Loyalty toward Internet Service Providers., Vol.41, No.6, pp.685-695.(SSCI)
  • 邱志聖;謝佳宏;葉相億, 2003, '國際併購組合及品牌名稱對消費者態度之影響:以銀行業為例, ' 國際併購組合及品牌名稱對消費者態度之影響:以銀行業為例, Vol.20, No.6, pp.0.(TSSCI)
  • 邱志聖, 2003, 'The Impact of Country of Origin on Pre-rial and Post-Trial Product Evaluations:The Moderating Effect of Consumer Expertise., ' Psychology & Marketing, Vol.0, No.0, pp.0.(SSCI)
  • 邱志聖;Cathy Cheng, 2003, 'Should A Company Have Message Boards on Its Web Sites., ' Should A Company Have Message Boards on Its Web Sites., Vol.0, No.0, pp.0.
  • 邱志聖, 2002, 'The Effectiveness of Different Advertising Message Appeals inthe Eastern Emerging Society: Using Taiwanese TV Commercials as An Example, ' International Journal of Advertising, Vol.21, No.2, pp.217-236.
  • 邱志聖;Cornelia Droge;Sangphet Hanvanich, 2002, 'Does Customer Knowledge Affect How Loyalty is Formed?, ' Journal of Service Research, Vol.5, No.2, pp.113-124.
  • Richard A. Spreng;邱志聖, 2002, 'A Cross-Cultural Assessment of the Satisfaction Formation Process, ' European Journal of Marketing, Vol.36, No.7, pp.829-839.
  • 邱志聖;L.Y. Wu;J. Hsu, 2002, 'The Adoption of Form Postponement Strategy in the Global Logistics System: The Case of Taiwanese Information Technology Industry, ' Journal of Business Logistics, Vol.23, No.1, pp.107-124.
  • 邱志聖;巫立宇;陳仲熙, 2001, '產品知識及來源國形象對顧客滿意度之影響:Elaboration Likelihood Model之理論應用, ' 產品知識及來源國形象對顧客滿意度之影響:Elaboration Likelihood Model 之理論應用, Vol.0, No.0, pp.185-212.(TSSCI)
  • 邱志聖, 2001, 'Horizontal and Vertical Individualism and Collectivism Among College Students in the United States,Taiwan,and Argentina., ' Journal of Social Psychology, Vol.141, No.5, pp.667-678.(SSCI)
  • 邱志聖, 2000, 'Antecedents and Moderators of Behavioral Intention:Differences between the United States and Taiwanese Students., ' Genetic,Social,and General Psychology Monographs, Vol.126, No.1, pp.105-124.(SSCI)
  • 邱志聖, 1999, 'Investigating the Social-Adjustment and Value-Expressive Perceived Ends:A Cross National Study., ' Jourcal of International Consumer Marketing, Vol.12, No.2, pp.87-109.
  • 邱志聖, 1999, 'A Contingency Framework of Statisfaction Formation., ' A Contingency Framework of Statisfaction Formation., Vol.0, No.0, pp.0.
  • 邱志聖, 1999, 'Diffusion of A new Product in Individualistic Versus Collectivist Cultural Contexts:Implications for International Marketing., ' The National Chengchi University Journal, Vol.0, No.78, pp.173-196.(TSSCI)
  • 邱志聖, 1999, 'The Effects of Attitude,Subjective Norm,and Perceived Behavioral Control on Consumers'' Purchase Intention:The Moderating Effects of Product Knowledge and Attention to Social Comparison Information., ' Proceedings of The NSC Part(C)(研究彙集:人文及社會科學), Vol.9, No.2, pp.298-308.(TSSCI)
  • 邱志聖;M. Lee;R. Calantone, 1996, 'International Technology Transfer from the Recipient''s Perspective:The Differences between Hard Technology Prusuers and KnowHow Technology Pursuers, ' Journal of Global Marketing, Vol.9, No.3, pp.5-22.
  • TD Chang;邱志聖;S. Chen, 2004, 'The Effects of Corporate Factors on Service Quality, ' Proceedings of 2004 Academy of Marketing Science Annual Conference, Vancouver, Canada.
  • 邱志聖;Chein-yi Huang;Min-chieh Chuang, 2003, 'Antecedents of Adolescents'' Loyalty toward the Merchandise of A Celebrity:Differences Between the Celebrity Workship and Non-Workship Groups., ' Antecedents of Adolescents'' Loyalty toward the Merchandise of A Celebrity:Differences Between the Celebrity Workship and Non-Workship Groups., the 11th Biennial World Marketing Congress,H.Spotts and H.L. Meadoe eds,Perth,Australia..
  • 邱志聖;Chang,Tung-Zong;Su-Jane Chen, 2003, 'An Exploratory Cross-Country Comparison of the Impact of Management Leadership on Marketing Culture and Business Performance., ' An Exploratory Cross-Country Comparison of the Impact of Management Leadership on Marketing Culture and Business Performance., 2003 American Marketing Association Summer Educators'' Conference..
  • 邱志聖;Chang, Tung-Zong;Su-Jane Chen, 2002, 'The Path to Superior Service Quality: The Role of Corporate Culture, ' American Marketing Association Summer Educators Conference, American Marketing Association.
  • 邱志聖;Chang,Tung-Zong;Su-Jane Chen, 2001, 'The Management''s Role in a Market-Oriented Organization:The Effect of Management Leadership Styles., ' The Management''s Role in a Market-Oriented Organization:The Effect of Management Leadership Styles., 2001 Annual Conference of Society for Marketing Advances.
  • 邱志聖;Chang,Tung-Zong;Su-Jane Chen, 2001, 'Shaping a Market-oriented Corporate Culture:The Role of ManagementLeadership., ' Shaping a Market-oriented Corporate Culture:The Role of ManagementLeadership., American Marketing Association.
  • 邱志聖, 2001, 'The Effectiveness of Different Advertising Message Appeals:An Analysis of Taiwanese TV Commercials., ' The Effectiveness of Different Advertising Message Appeals:An Analysis of Taiwanese TV Commercials., Academy of Marketing Science.
  • 邱志聖, 2000, 'Cross-Cultual Examinations of the Comprehensibility,Preference,and Meaning of Different Social Oriented Focus., ' Cross-Cultual Examinations of the Comprehensibility,Preference,and Meaning of Different Social Oriented Focus., Academy of Marketing Science.
  • 邱志聖, 1999, 'Reciprocal Gift-Giving Behaviors:A Study Across Culture., ' Reciprocal Gift-Giving Behaviors:A Study Across Cultures., American Marketing Association.
  • 邱志聖, 1999, 'When You Don''t Know Whether You Are Satisfied with the Product or not., ' When You Don''t Know Whether You Are Satisfied with the Product or not., Humboldt University.
  • 邱志聖;Page;Rinehardt, 1997, 'Channel Negotiation Behavior The Moderating Effects of Mutual Dependence, ' New and Evolving Paradigm:The Emerging Future of Marketing Conference.
  • 邱志聖, 1996, 'A Model of Channel Negotiation, '.
  • 邱志聖, 2003, '名人商品與產品置入推廣策略效果之研究, ' 國科會.
  • 邱志聖, 2002, '品牌態度與品牌忠誠形成原因之探討:以交易成本分析為理論基礎, ' 國科會.
  • 邱志聖, 2002, '服務滿意、信任、與專屬性資產對顧客零售點忠誠之影響:探討零售業種與消費動機的干擾效果, ' 國科會.
  • 邱志聖, 2001, '消費者滿意與忠誠的關係:一個整合的模型, ' 國科會.
  • 邱志聖, 2000.08, '消費者滿意與品牌忠誠的關係:關係強度的干擾效果, ' 國科會.
  • 邱志聖, 1999.08, '廣告訴求與執行策略對電視廣告效果的影響之研究, ' 國科會.
  • 邱志聖, 1999, 'The Effects of Expectation, Disconfirmation, and Product Performance on Consumer Satisfaction: A General Framework of Consumer Satisfaction., ' 國科會.
  • 江永裕, 1999, '通路進入策略:一個比較通路市場交易;通路併構;通路獨資的模型, ' 國科會.
  • 邱志聖, 1998, '態度、群體規範、及個人主控能力在不同的文化、產品種類、及消費者產品知識下,對購買意圖之影響, ' 國科會.
  • 邱志聖, 1997, '文化、人格、及產品種類因素對消費者的知覺產品意義之影響:在國際行銷上之應用, ' 國科會.
  • 邱志聖*, 2015.06, '行銷研究:實務與理論應用, ' 智勝.(*為通訊作者)
  • 邱志聖, 2014.06, '策略行銷分析,架構與實務應用, ' 智勝文化.

研究計畫

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